– Streetwear Collection
As one of the most popular trends of recent years, streetwear has been taking the world of fashion by storm, appealing to those that want to combine comfort and style with a look that is instantly recognisable. Originating in the 1990s, streetwear was the style of choice in New York hip hop culture and then combined with the most casual aspects of a range of styles, from West-coast surfers to skater style and sportswear.
One of the key elements of streetwear is the understated nature of the look, featuring casual pieces that have come to represent some of the most notable stars of recent years. Part of the appeal is that only the most dedicated followers of fashion will recognise some of the rarest items such as limited-edition sneakers or exclusive drops from some of the most popular brands.
This model was pioneered in the 1980s when the surf brand Stussy started selling t-shirts that were produced in small numbers, creating a scarcity that piqued fans’ interest. This sales model was more common among high-end designers, who were used to making one-off pieces for specific individuals or events, and this strengthened demand for casual clothes that mirrored those seen among some of the most famous fashion houses.
What Defines Streetwear Collection?
Although there are some long-established fashion brands that already crossed over into designing streetwear, the popularity of streetwear style has given rise to a number of new fashion lines. Many have gone from mainstream sportswear to develop high-end lines that fit with the streetwear aesthetic, but plenty of high-fashion brands have also developed their own streetwear lines, including Burberry, Fendi, and Gucci.
Many of the stars of the rap and hip-hop world have brought out their own clothing lines, including Sean John, Jay-Z, 50 Cent, and Damon Dash. These have contributed to the combination of ‘bling’ and music culture, cross-pollinating the world of catwalk fashion with some of the more iconic looks to come from streetwear lines.
For dedicated followers of fashion, streetwear represents a departure from the trends seen in haute couture. The fashion follows the mainstream items available in stores all over the world and incorporates items such as hoodies, sneakers, hats, and the increasing popularity of athleisurewear.
For most fans of streetwear, wardrobe staples include:
Shorts are so versatile and streetwear includes everything from the longer styles popularised by punk bands in the 1990s, through the knee-length board shorts favoured by surfers, up to sports shorts with the hem high above the knee. Comfort is the key when it comes to choosing a streetwear look, and many streetwear icons simply swap their sweats for shorts when the warmer weather rolls around.
Any outfit can be accessorised with a well-chosen hat and there is plenty of scope for including caps, bucket hats, and beanies in any streetwear collection. A simple outfit can be elevated with a bold-coloured hat or an eye-catching print, whereas a more stand-out ensemble can be offset with a beanie, especially when worn with a hood to create an air of anonymity that hints at super-stardom.
Always a classic, a good pair of jeans is a must in any wardrobe, but they are a staple of streetwear that can be used as a versatile base that goes with anything. Teamed with a printed t-shirt and military-style jacket, jeans create a look that lasts all night, but matched with an oversized hoodie and trainers, they are perfect for kicking back and relaxing with friends.
From limited-edition kicks to standard running shoes, there’s a place for any kind of sneaker in a streetwear wardrobe. While some people need a different pair for every day of the week, it is possible to style simple shoes with different looks without dedicating your life to your shoes.
Whatever aspect of streetwear appeals to you, there is a way to style it that will feel right for your lifestyle. You don’t have to go all out to get the look, just choose pieces that will work together to create a wide variety of combinations for any occasion.