Why Popular Culture Resonates So Well in the iGaming Industry

iGaming Industry

Popular culture can be defined as what is in vogue today, especially with the younger Canadian generation. Media channels including TV, social media and print media promote the cultural tone that is quickly absorbed and lived out by mostly the younger generation in different parts of the world. Keep reading why popular culture resonates so well in the iGaming Industry.

Guest author from Canada – Kevin Cochran, looks at how popular culture has influenced the iGaming industry over the years and why it will continue to play a big role in the development of online casino games. Read more about Kevin here.

Popular Culture and Its Impact

Each decade tends to bring with it a different culture. In the 60s you had the hippie culture sweep the world when everyone smoked the peace pipe and listened to Bob Marley. In the 80s and 90s you had heavy metal influencing a whole generation as the likes of Metallica, Guns N Roses and Iron Maiden made long hair and not giving a damn part of the cultural vibe.

The internet changed everything in as from the year 2000, things changed as everything started to slowly move online. The rise of the internet birthed the online casino iGaming Industry which has grown with every passing year. Any new changes in popular culture are immediately reflected through social media channels like Facebook, Instagram and YouTube.

Canadian players are always on the lookout for the most popular casino games. The best way to access and play these popular games is at a free spins no deposit casino. This will allow Canadian players to explore the iGaming industry and play loads of games for free.

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Leveraging Popular Culture 

There is no rocket science behind why slot gaming and the iGaming market are quick to develop games surrounding popular culture. When a movie, reality show or rock band captures the attention of a worldwide audience, they immediately create brand loyalty. 

Gaming developers are keen to acquire licensing rights and develop a slot game around the hit movie, band or reality show and leverage its popularity. Developers don’t have to market or promote their game a lot because the game is already riding on the popularity of the brand.  

Popular Culture On Online Games

This is the secret behind the popularity of some of the most played video slots like Michael Jackson King of Pop, Guns ‘N’ Roses, Lord of the Rings, Star Trek, and Jimi Hendrix. Software providers used popular culture and incorporated it into their slots games. They threw in a lot of bonus features and generous payouts, resulting in immensely popular games.  

Let us have a look at Canadian online casino games based on themes related to popular culture. These are games inspired by the world’s most popular video games, board games, musicians, rock bands, movies, books, and television shows.

Popular Online Games 

  • Hitman 

Fans of the Hitman series of video games were delighted when Microgaming rolled out a feature-rich slot based on these video games. Hitman is a 15-line slot with five reels populated with characters from the popular video game series. 

There are some cool bonus rounds too, which come in the form of multipliers, free spins with doubled wins, and expanding wild symbols. You can even choose to play the optional risk game to double or quadruple your winnings. 

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Line up five Hitman symbols to win the top fixed jackpot of 4000 coins.

  • Lord of the Rings 

This one is for book lovers who enjoyed reading J. R. R. Tolkien’s “The Lord of the Rings,” which served as a source of inspiration for three box office hit movies. 

Microgaming’s Lord of the Rings slot is based on a popular 2001 movie titled “The Fellowship of the Ring.” Its hottest features are 243 ways to win, stacked wilds, cinematic clips, and free spins.

  • Star Trek 

Also worthy of mention is the Star Trek series of slots developed by WMS. One of the biggest TV franchises in the world, Star Trek is over 45 years old and has inspired more than 11 movies and countless online slots. 

  • Wheel of Fortune 

One of the most popular slots in Canada based on TV shows is IGT’s Wheel of Fortune. Inspired by the popular American TV game show, this slot offers great bonus features and generous prizes. 

You can choose from 30+ varieties of Wheel of Fortune slots. Some of them are available only at land-based casinos and some are available only at online casinos. Some examples of Wheel of Fortune slots are Wheel of Fortune Classic, Winning 7s, Super Times Pay, and Sizzling 7.

Do you want more? Play popular culture themed video slots such as Monopoly, Deal or No Deal, and The Hangover too.


Online casino games in Canada will continue to be influenced by popular culture. Expect gaming developers to take full advantage of hit movies, reality shows and rock bands and turn them into online casino games.

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