Dental patients expect top-quality oral care service from their dentists. They believe your assistance will help them recover soon from any dental problems. But rather than just treating your patients with the best oral care, why not give them something more? Something that they will use and appreciate every time they see it.
One way to do that is by building your brand. Dentists often disregard that they can have their own brands. Simply managing the everyday operations of a dental clinic effectively is not enough to establish your line. You must create your brand to stay in the minds of your patients.
Private label products are a great choice to advertise and sell your products while cutting down costs. With the help of private-label oral care products, you can provide quality service and products to your patients, creating a better impression in their minds and increasing brand loyalty.
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Why Use Private Label Products For Your Brand?
You can purchase dental items from private label service providers and sell them at your store exclusively under your brand name. They do all the research under expert supervision and deliver a sample product for you. If you find it good, they do all the packaging, bulk-manufacturing, investigating, and shipping on your behalf.
There are several reasons why these services are an excellent option for establishing your brand and how they do it. Read on further to know how they build a name for you and why you should go for them.
Exclusive Access To A Product
Private label services manufacture a product only on orders from their clients. Once you order any dental care item like toothpaste, mouthwash, or mouth freshener, these items become unique to your line. Therefore, you get exclusive access to sell their products only in your store, strengthening your brand identity.
You can customize the packaging of your products through these services. The patients are already familiar with your service. Placing your brand name on the product and a logo related to your clinic can help your patients recognize your goods. They expect your products to be as good as your service. Hence, using private-label oral care items for your store helps create familiarity with your customers, which increases brand loyalty.
The Product Reflects Your Personality
A key component of building a brand is making the product exclusive. The colors you use on the package, the font you use, and your logos and tagline can help, but beyond that, the product’s ingredients should be exclusive to you.
Private label manufacturing gives you the opportunity to design the products in such a manner that the creation itself reflects your personality. For instance, some dentists prefer that their patients use a fluoride-free mouthwash, so they can ask the manufacturers to custom-make mouthwashes that use a substitute instead of fluoride.
So while most of the mouthwashes in the market will use a fluoride solution, only your products will avoid fluoride, and this will create exclusivity. In the long term, your customers will associate the fluoride-free formulation with your brand.
Improve The Quality Of The Products
When you go for private label manufacturing, then you can create a product that gives precedence to the patient’s health over and above commercial interests. For instance, most big businesses avoid using organic formulations for their products. This is because organic raw materials are difficult to acquire, and they are also quite expensive.
However, if you go for private label manufacturing, you can go for organic products, which are great for oral health. Organic formulations are good at maintaining the acidity of mouthwash or a breath freshener at around a neutral value. Thus, unlike chemical formulations, they do not make oral care products acidic, which protects the teeth and the gums in the long term.
Autonomy To Decide Marketing Strategy
Once you order your oral care items from a private label service provider, you become their sole owner. Therefore, you enjoy complete autonomy in deciding which marketing strategy to use. You can determine the prices of your products and change them as and when necessary. You can advertise these goods and launch their promotions as per your strategies.
Middleman Cost Savings
You stay in direct contact with private-label solutions when you make an order. As your items are manufactured and packaged, they are directly sent to your specified address. There are no middlemen who may charge you a commission for their services. You only need to pay the transportation or delivery charges to the service provider. This helps you to save unnecessary costs on intermediary charges.
How To Order These Products?
After reading the above reasons, you may be tempted to create your line of products and build a reputation for yourself. Ordering a private-label oral care product follows the following processes:
- Selecting The Formula: You must choose the formula which you feel is best for your items based on your knowledge.
- Inspecting The Sample: Your service provider will deliver a sample to you to verify if you think the item is good enough.
- Packaging: Choose the packaging style you wish to use for your brand.
- Bulk-Manufacturing: The service provider manufactures the goods in bulk for you to sell at your store.
- Investigating The Output: Your contractor will inspect all the goods for any anomalies before delivering them to you.
The Bottom Line
Opting for private-label oral care products for your dental clinic is a great way to imprint your brand in the minds of your patients. However, you must undertake a market survey before you place a large scale order. A market survey will ensure that you do not build up a huge inventory without concomitant demand.
You can start on a small scale based on your patient’s requirements with your knowledge and modify the product accordingly. If the product increases customer satisfaction, it will help you earn good profit. With more and more success, someday, you may establish a national or international brand.