If you work with digital marketing, you have probably heard of influencer marketing by now. More and more people are realizing the value of using this authentic form of marketing, and we can understand why. If you have not started with influencer marketing yet, it’s high time to consider it as a powerful marketing strategy, especially on social media platforms like Instagram. Guide to Instagram Influencer Markting-
Instagram influencer marketing is about companies collaborating with influencers – that is, influential people who have a large group of engaged followers and who make money on their Instagram channel.
Influencers can inspire their surroundings, and a good influencer generally spends a lot of time and energy on being genuine and loyal to his followers. With this, influencers create a strong brand, which other companies can be a part of through a paid collaboration.
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Set Your Goals and KPIs
Knowing what you want your influencer marketing efforts to result in is crucial before you begin, as everything about the rest of your campaign should be decided based on the goal you want to achieve. Your goals can be anything from raising brand awareness, promoting a product launch or you might simply want to drive more traffic and increase sales.
Whatever the goal, you must clearly define them to gain a better understanding of how to go about the campaign. Having proper objectives in mind will help you figure out what performance metrics will be relevant to your campaign.
For instance, if the goal is to raise brand awareness, metrics like impressions, reach, engagement would be important for you. You should also look at your competitors and see how they are measuring the results of their campaigns. This will give you a clearer picture of what type of metrics you should consider using.
Set a Budget
Before we go on, we must stress how important it is for you to set aside enough money to pay for your Instagram influencer marketing campaign. Don’t assume that an influencer will agree to work for free or for discounted products.
Instagram influencer marketing is a valid form of marketing and you must set a budget as you would for other marketing forms. The budget will ultimately dictate the type of influencer you can approach to collaborate on your campaign, as well as whether you can realistically expect to meet your objectives.
Choose the Ideal Influencer for Your Brand
The right Instagram influencer for your brand should be someone who shares your brand’s values and what you stand for. Your brand message needs to be consistent so you need to find an influencer who has a similar style.
For example, if your language style is entertaining and if you communicate your message humorously then the right influencer for you would be someone who can convey your message in a similar manner.
Understand Their Niche
Not all Instagram influencers are the right fit for your marketing campaign. Each Instagram influencer has a specific niche and targets a specific audience. They specialize in a particular area and have loyal followers who are interested in it.
As a result, when choosing the right influencer for your brand, you need to identify which industry they operate in and how it relates to your brand. For example, if you are considering launching a menswear campaign, the best option would be to collaborate with male fashion influencers.
For your branding campaigns to work smoothly, make sure to work with reliable influencers who communicate and complete projects on time. The easiest way to check if a particular influencer is reliable or not is to get feedback from other brands about their previous collaborations.
Track Campaign Results
Lastly, don’t forget to check if your campaign has achieved its goal by tracking the results. Engagement metrics such as Instagram likes, shares, comments, brand sentiment, website traffic generated from the campaign, sales conversions and income, as well as the effect on the number of Instagram followers are all things to keep track of to determine campaign success.
In addition to tracking metrics, evaluate the relationship from working with the influencer to determine if a future partnership is worth it.
Instagram influencer marketing can make your brand be perceived as more credible than it would have been with a traditional ad. Most of all, it allows your brand to reach a target group that it might otherwise have had difficulty reaching. By following this guide, you can successfully execute an Instagram influencer marketing campaign and maximize it to your advantage.