The dynamicity of market patterns and trends has seen a shift to digital transformation. Today, like never before, both small and big companies are changing from non-digital to digital modes of operations. Even the companies that have digitalized their operations are now moving from the former technology to newer and better ones, hence also undergoing digital transformation. This means that digital transformation cuts across organizations that already have and those that do not have a digital transformation in place. This massive change only points to one thing: to succeed in your business activities, digital transformation is a must-do. So then, let’s see how you can digitally transform your business.
Table of Contents
1. Have customer-experience as the heart of the business
While it is good to focus on the product and ensure it’s flawless, a customer-focused experience is what will take your business places when it comes to digital transformation. The product may be good all-round but then the customers do not like it as it’s complicated, user-unfriendly, or overemphasized. Things are clear- you are spelling doom on your product. Have the customer wants and specific needs at the center of your product design and make something that they want, and not what you feel is good for them. Tailor your services to meet customers’ needs and retain them as your loyal customers. Restaurants are now opting for tech companies to deliver food to customers who have to stay at home as a way of digitally transforming their business.
2. Adopt agility as a workplace culture
Digital transformation is such a sweet cake (after the whole baking process) whose prerequisites are not any sweet. In trying to digitally transform your business operations, innovation and change are a must. So then, the only way to get the changes and innovation at hand is by embracing agility as a culture in your business. A practical example of this is Singapore’s DBS Bank which shifted from being the lowest customer-rated bank to being the best bank in the world. When asked how they achieved this, the executives gave agility as the open secret. The bank worked wonders by creating startups that were suitable enough to facilitate digital transformation. Instead of further innovation, the innovation team focused on teaching the entire organization how to innovate. The team further identified obstacles to change, tested ways to get rid of them, and created workable means to face them out. Visit the bank and see what digital transformation can achieve.
3. Engage experienced consultants
As already pointed out, baking the muffin of digital transformation is not an easy task owing to the demanding activities that are involved. In fact, the process may be so stressful that you may think of quitting. However, quit not, just trust the process for the fruit is worth the efforts. One way to keep on track is the engagement of an experienced consultant. After working for years with different organizations, both small and large with all having varied issues, the consultants have the expertise it takes to digitally transform your business. These experts are found in a digital transformation agency that is available in every country. Work hand-in-hand with them and put to practice all the suggestions offered and see your business transform digitally.
4. Take advantage of Business Digitally automation
All businesses involve some form of repetitive actions, such as the generation of invoices, and printing of tickets and one way of digitally transforming these operations is the use of billing software. Printing the invoices from spreadsheets and manually mailing them to clients is a waste of time and I believe that’s not what you want to do. The Internet of Things technology can also be handy here; where you can use it to generate invoices once delivery is due. Such processes are repetitive and digital automation will increase accuracy, quicken operations, save resources from wastage, and increase the company’s goodwill which keeps the customers stuck to you. Machine learning is also a critical technology that responds to customer feedback in real-time thus making the experience friendly and ensuring convenience.
5. Appreciate the digital marketing tools for Business Digitally
If you are going to excel in your business, then you have to embrace the digital marketing tools that already exist. Recent studies established that about 60% of the entire world’s population is now connected to the Internet. Take advantage of this advancement and take your business online. The traditional mail-in flyer is not what will help you reach these people, but the Internet. Social media has a unique power of stimulating emotional response to services, news, and products, a phenomenon that is critical for you in digitally transforming your business unit. When you market your brand online, you must find people who will like it and share it with friends, leading to your brand popularizing really fast. This means that you will be able to reach a wider audience faster than you would do with the traditional means.
6. Embrace remote working for Business Digitally
If there is anything that the Covid-19 pandemic has taught us, working from home is here to stay. With countries in total lock-down, going to offices was restricted in many countries, allowing people to understand and embrace remote working. Now, more than ever, companies are considering remote working permanently and not just as an emergency. Besides, some tools work with and heighten remote working. For instance, by creating a website for your brand or upgrading an already existing one, you improve your online presence and give a better reflection of your brand and values. To optimize your results in Google search, use SEO and run ads for your brand. In so doing, you call on leads’ attention to your brand, engage them and build trust and loyalty. Try video marketing to heighten an understanding of your brand and venture into marketing your product on social media platforms like Facebook, Instagram, Twitter, and YouTube.
Conclusion of Business Digitally
Digital transformation is the current talk in town with businesses now shifting from traditional non-digital operations to new digital operations. Even companies that have some operations digitalized are taking advantage of the newer means now available. Even so, digital transformation can be so overwhelming. This article shared some ways you can apply to digitally transform your business. The shift from being product-focused to being customer-focused and keep you, loyal customers. Be agile with changes and innovate ways of coping up. Consult experts from a digital transformation agency for their services. Take advantage of digital automation and marketing tools and embrace remote working to reach a wider audience.